For the launch of Sampl, a distinctive wine tasting kit subscription by Region, we played a pivotal role in establishing its market presence. Each kit highlights a different California wine region, featuring carefully curated vials from local winemakers. Our team developed an effective audience strategy, leveraging social media and email campaigns to engage potential subscribers.
The subscription is conveniently mailed to your home, allowing you to enjoy tastings with family and friends for a memorable experience. After sampling the vials, customers can upgrade to additional vials or full bottles, further enriching their wine journey. This collaborative effort not only elevated the brand’s visibility but also reinforced its dedication to celebrating California’s vibrant wine regions and fostering a deeper connection to local winemakers.