Writing top-tier copy for your latest email campaign, upcoming magazine, or monthly newsletter takes a lot of time and effort. When creating content for your business, we know firsthand how quickly the hours can add up; there’s brainstorming, researching, writing, proofreading, checking the style guide, editing, SEO arm-wrestling, and more editing. Why not repurpose your content? Planning content for multiple channels using one piece of finished copy is your fast track to content efficiency.

Repurposing = More is More

Sometimes less is more, but when it comes to repurposing good content, more is more. Getting your written content in front of new audiences can expand its impact, create new leads, and establish more credibility for your brand. When one of your marketing pieces does particularly well, take note. Brainstorm how you might reroute that success into another effective piece on one of your other channels. If you only have one or two channels, now is the time to expand your reach.

As an entrepreneur, your days only seem to get busier. Save yourself some time by squeezing every drop of value out of your existing creations. Let’s say, for example, you have three projects to put together for your brand on a tight timeline. Instead of scrambling to brainstorm three separate concepts, repurpose your content by combining each of them under one common umbrella concept. First, start with the longest, most in-depth project as a guideline for the next two. Then, you can hand pick your best jazzy phrases and impact points for the smaller pieces.

Increase Brand Visibility to Generate New Leads

The Rule of Seven is one of marketing’s oldest concepts. It explains that your customer needs to hear or see your message seven times before buying your product or service. While it might not take exactly times for every lead to convert to a new client, the principle stands. Each time a curious lead sees something from your brand, you increase your brand awareness and credibility, moving that much closer to converting that lead and closing a sale. To get your brand at the forefront of possible clients’ minds, branch out and offer additional communication opportunities, such as email opt-ins, text subscriptions, and engaging content on your social media pages.

How to Repurpose Your Content Across Channels

Print Items

Redesign. Reuse. Reprint. Take your magazine article and make a brochure. Paste a favorite snappy quote on fun freebies, like stickers, bookmarks, or a pad of paper. Reworking content for print can create persuasive handouts for your next tradeshow or impactful mailers sure to impress. Find our favorite printers in our Resource Library!

Blog Posts

Create a blog page on your website to post casual written pieces with tips and info for your niche. Blogs are an excellent evergreen resource for your customers, and they also help boost your Search Engine Optimization.

Email Newsletter

Send out information to your email list as a digital newsletter. Parse your top-performing content into a story that shares key industry information, happy client testimonials, or unique reasons that make your brand stand out from the competition. Be sure to include a strong CTA to coax your newsletter readers back to your website or offerings. We love using Flodesk to launch our campaigns.

Social Media Content

With a close eye, you can slice and dice one piece of longform copy into many posts, tweets, and Instagram captions. Viewers scrolling through social media can quickly learn something, take notice of your brand, and increase their interest in your services. For an easy CTA, simply link or redirect to the original longform piece where they can learn even more about the given topic.

Infographics

Flex your graphic design skills and distill your written copy into an attractive infographic. Use any statistics or figures to create graphics that make this infographic useful, but don’t feel like you need to overcrowd or overcomplicate a single image. (I know we said more is more, but with infographics, less is more.) An eye-catching visual with a bit of snappy copy is a fantastic way to boost the engagement and share-ability of your brand on sites like Instagram and LinkedIn.

Podcast

Give your brand’s voice a real voice! As we rush from one thing to the next, give your followers the chance to catch your latest news on their commute or running errands. A basic external mic is all you need to get this started. Plus, you can turn your podcast episode show notes into additional blogs and social media posts. It’s a win-win-win.